H&M's Modern Essentials by David Beckham

Always wanted the men in your life to dress more like David Beckham? Well now they can, on an H&M budget.
In addition to a new installement of David Beckham's Bodywear collection for H&M, he will be choosing his key-items of the retailer's spring line-up. 

He's not designing a collection but rather choosing his favourite pieces for spring from H&M's Modern Spring 2015 collection, pieces of personal taste and what he likes to wear daily. Essentials include a linen bomberjack and blazer, a poloshirt and a white-washed denimjack. All modeled by the man himself. 

The pieces chosen by Beckham will be called Modern Essentials by David Beckham and will be availlable for sale along with his Spring Bodywear collection on 5 March. The collection will be celebrated with an accompanying campaign video shot by the famous director Mark Foster.

Foster said it was Beckham's "acute eye for cinematic storytelling that struck me during the filming of this campaign." Adding that "He doesn't make H&M clothing look good, he makes it look great. "

Watch the behind-the-scenes video above. 

Samiya Cusman

Alexander Wang X H&M

So today I woke up with reading such great news, this year H&M will collaborate with none other than Alexander Wang! This is actually a collaboration which I'm very excited for and it's their first collab with an American designer. Isabel Marant X H&M last year wasn't as great as I expected, maybe because I had high expectations.

Alexander Wang took Instagram to announce this (hugeeee) collaboration, his first post on the social-media platform. He posted two videos on the official account of Alexander Wang. The first video starts with field lights that turn on and after the countdown clock has counted down to zero, WANG X H&M appear on the scoreboard with the numbers 11:06, so it's kinda safe to say the collection will be available on November 6!

Just 6 months, 3 weeks and 3 days until we can splurge on it!

Are you as excited as I am?

Samiya Cusman