Karl Lagerfeld created a 18-minute short film to celebrate the 100th anniversary of Chanel's first boutique.
In 1913 the founder of Chanel, Gabrielle Chanel, opened the first boutique in Deauville, France.
Chanel sold hats, jackets, sweaters and the sailor blouse, the marinière which were all made of humble fabrics such as jersey and tricot.
Keira Knightley stars in the film as the late Coco Chanel, by her side she has the French actress Clotilde Hesme, who plays Adrienne Chanel.
Stella Tennant, Tallula Harlech, Baptiste Giabiconi, Lindsey Wixon, Saskia de Brauw, Brad Kroenig and his son, Hudson all make an appearance in the short film.
The film follows Gabrielle and her sister, Adrienne from the start of Chanel.
Slowly the costumers become fond of Chanel and its modern chic style.
And in the end, model Saskia de Brauw says, ''I wonder, what it will be in 100 years from now..''
Watch 'Once Upon A Time' above.
Samiya Cusman